What is SEO? First, we need to define what “seo” means.
To summarize, SEO stands for Search Engine Optimization. And the ultimate goal of this “optimization” is to get a website’s “link popularity” on a search engine, and in turn, this can bring traffic and eventually sales. SEO is done by understanding what different search engines are looking for when they search for a particular term.
In Google, they want to find websites that have relevance. They do not just look for keywords. If the site has a good content, it may appear higher in the search results page than if it has the keyword in the title. But the keywords are part of it.
Another way to understand what SEO is, is to go to Wikipedia and view the page on “seo.” This will tell you what SEO is.
You can also look on your favorite search engine such as MSN and Yahoo! to see what SEO is. If the website that you are looking at has a great ranking in the search results, then this is SEO.
The Importance of SEO and How It’s Used
So what is SEO then? SEO is important if your website is ever going to be taken seriously. Let’s explore some ways in which to use SEO.
One of the best ways to use SEO is to do back-linking. Back-linking is an easy way to get some site traffic to your site. The web crawlers will find this site as a new site and they will link to your site in return. It does not take long to establish a back-link or two. This is something that should be done frequently.
The other good thing about back-linking is that the crawlers have to crawl all over again to find your new site. But they can find your new site again and link to it as well.
Next is linking to forums, blogs, or other high ranking sites. Most search engines use forums and blogs to discover new websites.
Once you have established some links from these high ranking sites, you can go onto your own website and add some links of your own. Just remember to include both your links and those of your competitors as well. This will help to show the search engines that there is competition between both you and your competitor.
While Google is probably the biggest search engine out there, there are others. Try to remember who your real competition is. Once you know who your real competition is, then you can build your campaign more effectively.
- When you understand what SEO is, then you know how to get traffic, which sites work for you, and which sites work against you.
- Knowing this is essential to succeeding in your internet marketing venture.
- This knowledge is not just a great way to get traffic to your site, but it can also help you with your future SEO campaign.